Many entrepreneurs and company leaders still underestimate how much value an executive assistant can bring beyond traditional administrative support.
In today’s competitive environment, your executive assistant can do far more than manage calendars and emails. With the right approach, they can become a key player in launching and growing new business initiatives.
Why your executive assistant is an untapped asset
A well-trained executive assistant understands not just your schedule, but your business priorities, stakeholders, and ambitions.
When you empower them properly, they can:
✅ Research new markets and competitors
✅ Prepare reports and strategic materials
✅ Coordinate cross-functional projects
✅ Manage key relationships with partners and vendors
When to rethink the assistant’s role
If you’re exploring a new business line, entering a new market, or expanding your offerings, this is the perfect time to involve your assistant more deeply.
Whether you need a personal assistant for life management or an operational executive assistant, the right hire can free you from day-to-day tasks so you can focus on strategy — or even help drive those strategic initiatives themselves.
That’s why many leaders today turn to agencies for assistant recruitment like Smart and Talented, ensuring the search for a personal or executive assistant is done professionally, with a focus on finding someone who can grow with your business.
How to unlock this potential
🔹 Involve your executive assistant in early-stage research
Give them responsibility for gathering information on markets, opportunities, and competitors.
🔹 Delegate project coordination
Allow them to act as the main point of contact for new initiatives — keeping timelines, vendors, and team members aligned.
🔹 Make them a filter and facilitator
As you expand into new areas, your assistant can manage communications, filter requests, and ensure that your attention stays on the most critical decisions.
The advantage of hiring right
Professional assistant recruitment agencies like Smart and Talented specialize in finding executive assistants who aren’t just task managers, but true operational partners.
A strong assistant can act as a force multiplier for growth — especially when you’re scaling new business areas and need both operational excellence and flexibility.
Final thought
Your executive assistant has the potential to be much more than a support function. When trusted and empowered, they can play a key role in developing new business directions and driving innovation.
Whether you’re thinking about the hiring of an executive assistant, the search for a personal assistant, or strengthening your existing leadership support, working with a professional recruitment partner like Smart and Talented ensures you find someone ready to grow alongside your business.