Leader in the recruitment of assistants
Marina Egorova, CEO of Smart and Talented
Seven years ago, only directors of large corporations had personal assistants. But today it is no longer a luxury, but a necessity for all entrepreneurs - such a specialist will relieve them of routine, build processes, and help them grow faster. Marina Egorova decided to create a market for their recruitment and training from scratch, and today her company Smart and Talented finds assistants for everyone: from Forbes businessmen to producers, bloggers, and even families.
We asked Marina about how she managed to build a company that is a leader in its field, as well as to successfully enter foreign markets, in particular London and Dubai. Specially for the column #Case.
The Smart and Talented company appeared in 2016. Its founder, Marina Egorova, had previously worked as an assistant to top executives for nine years, and then became a project manager in a furniture company, eventually rising to director. However, at some point she realized that she wanted to create her own business.
Since her experience and expertise was in the assistant field, that's what she decided to dedicate her business to. And over the next seven years, her company grew to four areas: recruiting all over the world, the School of Assistants, a unique closed PA Club, and annual professional conferences.
First client - straight from the Forbes list
Marina didn't have much money at the start. Only her salary for the previous month - 2,200$. And savings - about 2,900 $. Of that, she spent 300$ on the website, amoCRM fees and business cards. And in order to have enough for 4-5 months of life, while the business is promoted, she reduced household expenses to a minimum.
She was lucky: a friend worked as a lawyer in a group of Forbes-listed companies. The business owner was just looking for an assistant, and the friend recommended Marina. She arrived, had a chat and completed the order. And so well that the client immediately asked her to find an assistant for his CEO as well. The girl earned 3,600 $ on these two jobs.
The first order immediately set the bar. A personal assistant in a large company is practically a right-hand man, a manager who influences business results. Recruiting such specialists is a long and complicated process, and not everyone can cope with it. But Marina could do it. For several years, she only recruited for directors of large companies for vacancies with salaries from 860 to 2,200 $ .